Perplexity: ads you cannot buy, and the visibility you can earn
Perplexity tested sponsored follow-up questions from late 2024, paused new advertisers in 2025 and said in early 2026 it was not pursuing ads. So the real goal on Perplexity is to be one of the sources it cites.
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The formats
How Perplexity ads work
What the ad was
A "Sponsored" question in the Related list under an answer. Tapping it gave an AI answer about the advertiser. The preview shows this format for history only.
What happened
Perplexity announced the test in November 2024. Adweek reported in October 2025 that it had paused taking on new advertisers, and Wired and DIGIT reported in February 2026 that its executives said they were not pursuing ads.
What it costs
There is no current price to estimate, so this page has no budget calculator. The work that gets you into Perplexity answers is the same work that helps you in Google and ChatGPT: clear pages, real facts and being mentioned by sites they trust.
AI search visibility
How I get brands into AI answers
- Answer the real questionsOne clear page per service, written the way customers ask: what it is, who it is for, the price range, the area you cover.
- Prove itReal work, real reviews and facts that can be checked. AI tools prefer sources that show evidence.
- Get mentionedListings and articles on sites that AI tools already cite, with your name and details the same everywhere.
- Make it machine-readableStructured data, fast pages and clean titles, so crawlers can read and quote you.
This is part of my SEO work in Dubai.
Proof and real ads
See real ads, from the source
I do not copy other brands’ ads here. These official libraries and docs show the real thing:
- Perplexity’s own announcement of sponsored questions (Nov 2024) — the format shown in the preview
- Ads in ChatGPT: the basics (OpenAI Help Center) — the official description and example of the ad unit
- Google Ads Transparency Center — any advertiser’s Search, YouTube and Display ads
My own work
Real campaigns I have made
A campaign reel I shot in India for Cindrebay.
Work for Vaseline (Unilever).
Brand films and hotel content for Marriott.
See the films on yksproductions.com. The images in these simulators are frames from my own shoots.
Questions
Can I advertise on Perplexity?
Not as a new advertiser right now. Perplexity paused new ad deals in 2025, and in early 2026 its executives said they were not pursuing ads.
What is GEO, or AI search visibility?
Making your brand easy for AI tools to find, trust and quote: clear service pages, real facts and prices, reviews, structured data, and being mentioned by sites they already cite.
How do I get my brand into Perplexity answers?
Publish plain, specific answers to the questions your customers ask, keep your name and details the same everywhere, earn mentions on trusted local sites, and add structured data so machines can read your pages.
Does this help with ChatGPT and Google too?
Yes. The same work helps Google search, Google’s AI answers and ChatGPT’s answers, because they all look for clear, trusted sources.
Is this an official Perplexity tool?
No. It is an illustration of the historical format, based on Perplexity’s own announcement. It is not affiliated with Perplexity.
Try the other simulators
Meta (Instagram and Facebook)
Feed, Story, Reel and Facebook feed ads.
Buyable in UAE and IndiaTikTok
In-feed and TopView ads.
UAE only (blocked in India)Snapchat
Snap Ads between Stories and Discover tiles.
Buyable in UAE and IndiaPromoted feed posts and Message ads.
Buyable in UAE and IndiaChatGPT
Sponsored cards below an answer.
Self-serve in UAE and IndiaRelated services
Paid ads in Dubai
Meta, TikTok, Snapchat, LinkedIn and Google campaigns, shot and run by me.
Paid ads Dubai →Social media marketing in Dubai
Content and posting plans built around what each platform rewards.
Social media Dubai →LinkedIn profile optimisation
For founders and teams who want their LinkedIn to bring in work.
LinkedIn optimisation →SEO in Dubai
Get found on Google and in AI answers, without paying per click.
SEO Dubai →What a campaign costs
The marketing calculator: platform spend and my fee, in your currency.
Open the calculator →Why work with me
What changes when one person owns the whole campaign.
Why YKS →Sources
Cost ranges are public benchmarks from the pages below, converted at AED 1 = ₹25.98 (exchangerates.org.uk, 12 Aug 2026) and USD 1 = AED 3.6725 (the fixed peg). They are guides, not quotes.