Meta ads simulator: Instagram and Facebook
Type your ad, pick an image and see how it looks in the Instagram feed, a Story, a Reel and the Facebook feed. Then set a budget to see what it could buy in the UAE or India.
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Want it with your own brand, name and logo on every platform at once? Try the brand ad simulator.
The formats
How Meta ads work
Instagram feed (4:5)
Shows between posts with your name, a "Sponsored" label and a call-to-action bar under the image. 4:5 takes the most screen.
Instagram Story (9:16)
Full screen between friends’ Stories, with a button at the bottom. People tap through fast, so the first second matters most.
Instagram Reel (9:16)
Full-screen video in the Reels feed with the like, comment and share column on the right. Usually the cheapest views on Meta.
Facebook feed (1:1 or 4:5)
Text above, image, then a link bar with your headline and a button. Still strong for older audiences and local services.
What it costs
In the UAE, public benchmarks put Meta at about AED 10 to 35 per 1,000 views (Facebook cheaper, Instagram higher) and AED 0.60 to 2.50 per click. In India it is roughly ₹50 to 250 per 1,000 views and ₹4 to 50 per click; Reels tend to be cheapest and the feed dearest.
Proof and real ads
See real ads, from the source
I do not copy other brands’ ads here. These official libraries and docs show the real thing:
- Meta Ad Library — search any brand and see every ad it is running on Facebook and Instagram right now
- Meta Ads Guide (official formats and sizes) — every placement, aspect ratio and text limit
- Google Ads Transparency Center — any advertiser’s Search, YouTube and Display ads
My own work
Real campaigns I have made
A campaign reel I shot in India for Cindrebay.
Work for Vaseline (Unilever).
Brand films and hotel content for Marriott.
See the films on yksproductions.com. The images in these simulators are frames from my own shoots.
Questions
How much do Instagram ads cost in Dubai?
Public Dubai benchmarks put Instagram at roughly AED 18 to 35 per 1,000 views and Facebook at AED 10 to 25, with clicks at about AED 0.60 to 2.50. Your real cost depends on the audience, season and the ad itself.
How much do Instagram ads cost in India?
Published Indian benchmarks range from about ₹50 to 250 per 1,000 views and ₹4 to 50 per click. Reels are often cheapest (around ₹30 to 80 per 1,000 views) and the feed costs more.
Can I see what ads my competitors run?
Yes. Meta’s Ad Library is public. Search a brand name and you will see every active ad it runs on Facebook and Instagram, with the start date.
Is this an official Meta tool?
No. It is a preview I built to explain the formats. It is not affiliated with Meta, and real layouts vary a little by device and app version.
Why are the numbers a range?
Because nobody can promise an exact number before an ad runs. The range comes from published low and high costs, so you can see the realistic spread.
Try the other simulators
TikTok
In-feed and TopView ads.
UAE only (blocked in India)Snapchat
Snap Ads between Stories and Discover tiles.
Buyable in UAE and IndiaPromoted feed posts and Message ads.
Buyable in UAE and IndiaChatGPT
Sponsored cards below an answer.
Self-serve in UAE and IndiaPerplexity
Retired sponsored questions, and AI visibility.
Not buyable nowRelated services
Paid ads in Dubai
Meta, TikTok, Snapchat, LinkedIn and Google campaigns, shot and run by me.
Paid ads Dubai →Social media marketing in Dubai
Content and posting plans built around what each platform rewards.
Social media Dubai →LinkedIn profile optimisation
For founders and teams who want their LinkedIn to bring in work.
LinkedIn optimisation →SEO in Dubai
Get found on Google and in AI answers, without paying per click.
SEO Dubai →What a campaign costs
The marketing calculator: platform spend and my fee, in your currency.
Open the calculator →Why work with me
What changes when one person owns the whole campaign.
Why YKS →Sources
Cost ranges are public benchmarks from the pages below, converted at AED 1 = ₹25.98 (exchangerates.org.uk, 12 Aug 2026) and USD 1 = AED 3.6725 (the fixed peg). They are guides, not quotes.