Most agencies do one and quietly outsource the other. That gap is where your money goes missing — and it is the whole reason I do both.
Who you would be working with
Yedukrishna Suresh
Eight years behind a camera. Four of them running the ad accounts as well, because handing the footage over and hoping was costing my clients money.
Who I work with
Apparel and jewellery · hospitality and restaurants · clinics and studios · showrooms and retail · events · property
The person who shoots it is the person who runs it.
There is no account manager between us. Your ad budget never passes through my account, and my fee is a separate bill that does not move when your budget does. Everything opens in your name on day one, and you can take it back in two clicks.
Content production, Meta and Google ads, lead routing and reporting — four things, every month, for businesses that need to be seen and then need the phone to ring.
I am a content producer and performance marketer working out of Bengaluru, Kochi and Dubai. I shoot the photographs and the video, I build and run the Meta and Google campaigns they go into, I handle the social media around them, and I report on all of it inside an ad account that belongs to you. One person, one invoice, no handoffs — which is the only reason any of it stays accountable.
That is the whole offer. No account managers, no strategy decks, no invoice you cannot read.
Social media is part of it, not an extra line item — the same shoot feeds your page and your ads, because paying twice to film the same flat makes no sense.
Apparel and jewellery. Restaurants and resorts. Clinics, showrooms, studios, salons and events. And yes, property — which is where the worked example further down comes from.
The method does not change with the category. Only the hooks do, and working out which hook belongs to your customer is most of the job. A jeweller and a builder need the same four things from me; they just need completely different things said on camera.
You will not find a portfolio wall on this page, on purpose. The photographs live at yksproductions.com. This page is about what happens after the footage exists — where it runs, what it costs, and who owns the account it runs from.
Reach numbers you can go and count on a public profile, and the ad you would be buying, built in front of you before a rupee is spent.
You have been shown blurred-out dashboards before. They prove nothing. So here is the opposite — a public profile, right now.
One account. No ad spend behind it. 8,023 accounts engaged.
Strangers stopped by a piece of content. That is exactly the job an ad has to do.
Paid reach is easy — anyone with a card can buy it. Making a stranger stop is the hard part, and it is what decides whether your cost per enquiry is ₹400 or ₹1,200.
What I am not claiming. These are reach numbers, not property leads. I have not run your ads yet, and I would rather show you a smaller number you can verify than a big one you cannot. Once we run, your account is the case study — and you own it.
Three pieces of work, the numbers they actually did, and what published research says numbers like that are worth in a paid account. Every figure below is either countable on a public profile or carries a link to its source.
Collaboration reel — Cindrebay
A collaboration piece made with the design institute, posted to both accounts. It is pinned to my profile, the like count is public, and the collaboration is visible on the post itself.
A reel does not get to fifty thousand likes because of a budget. It gets there because the first three seconds worked. That is the same mechanism an ad depends on, bought or not.
Shoot with @siffsehgal
Location shoot in Dubai with a verified creator. Also pinned, also publicly countable, and shot on the same schedule and budget discipline I would bring to your product or your property.
Two pieces at this level, from one operator, on ordinary shoot days. Not a fluke, and not a studio with fifteen people behind it.
The account itself
One account, 2,891 followers, no ad spend behind any of it. 8,023 accounts engaged, 15,699 interactions. Open @yks_photoworks and check it.
The 99.4% is the number that matters. Reaching strangers is precisely what you pay an ad platform to do — this did it without paying.
Here is where most case studies invent a revenue figure. I am not going to, because I do not have access to anybody else’s books — but the translation can be done honestly, from published numbers, and you can check every one of them.
Put that on a real budget. On ₹1,00,000 a month, a 20–35% lower cost per click is ₹20,000 to ₹35,000 of your budget buying extra clicks instead of paying more for the same ones. Every month. That is the money in this, and it comes from what is on screen — not from clever targeting, which everyone has access to.
It is also why I will not sell you media buying on its own. Two businesses with the same budget and the same targeting can land three or four times apart on cost per enquiry, and the variable is the footage.
Sources, all opened in a new tab and worth reading yourself: Instagram ads cost India 2026, upGrowth · VGraple India CPM benchmarks · UGC ads performance benchmarks 2026 · UGC vs studio creative for D2C · Emplifi on UGC conversion rates
The uncomfortable part. These are reach and engagement numbers from content, not leads or revenue from a paid campaign. I have not claimed that Cindrebay or anybody else made a specific number of enquiries or a specific amount of money from this work, because I do not have their books and neither does anyone else selling you a case study with those figures in it. What I have shown you is real, public and checkable in about two minutes — and I would rather hand you that than a screenshot you have no way to verify. The first paid case study on this page will be a client’s own account, published with their permission, or it will not be here at all.
Not my clients — four Indian businesses across personal care, consumer electronics, jewellery and a hair clinic, using their own reported numbers. I have left in the part most case studies cut out, because that is the part that decides whether any of this works for you.
What the ads built
And the part nobody quotes
What the ads built
And the part nobody quotes
What the ads built
And the part nobody quotes
What the ads built
And the part nobody quotes
Four brands, four sectors, and the same two lessons every time.
Online advertising can build a business from nothing. Not one of these four was built on hoardings, newspaper inserts or a listing portal. Personal care, consumer electronics, jewellery and a hair clinic — all four grew in the same Meta, Google and YouTube auctions your own account would run in, and several of them beat competitors with far more money. Traya does 98% of its business on channels it owns. GIVA started online and used it to open 280 shops.
And budget stops being the lever, fast. All four hit the identical wall: the moment spend grew faster than the work got better, more money bought the same result at a worse price and the profit went. Mamaearth now hands over thirty-six paise in every rupee of sales to advertising. Traya turned a profit into a loss while growing 43%. GIVA still pays ₹1.15 to earn a rupee — though the honest, hopeful detail is that it used to be ₹1.23, because that is what getting better at it actually looks like.
You are not going to spend ₹743 crore. But you will meet the same wall at ₹1 lakh a month, and you will meet it far sooner than they did, because you do not have their margin to absorb it. That is the entire reason I charge a fixed fee rather than a percentage of your spend, and the reason I will not sell you media buying without the footage that makes it cheaper. A percentage would pay me more for walking you into that wall.
To be clear about what this is. Mamaearth, boAt, GIVA and Traya are not my clients and I had no part in any of it. These are their own reported and filed figures, linked above so you can read them yourself. I am showing you them as evidence that the channel works and where it stops working — not as my results.
Put your own project into it. The preview changes as you type — so you can see the thing you are buying before you buy it.
Type your own project name and price in. If the words do not sound like something you would say out loud to a buyer, they are the wrong words — and that is worth finding out now rather than after a shoot day.
Every one of these comes off the same shoot day. One morning at your site, cut for a Reel, a feed post and a search ad — not three separate productions billed three times.
Two separate bills explained plainly, your listing spend compared honestly against your own channels, and a budget planner you are invited to argue with.
Before anything else
Nearly every conversation I have gets stuck here, so let me be blunt about it up front.
You already spend this money. Look at what it actually buys.
| Enquiry | Received | Also sent to |
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| Enquiry | Received | Also sent to |
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I am not telling you to cancel the portals. They catch people already looking. I am telling you that renting every lead you get is a fragile way to run a brokerage.
Changing nothing feels like the safe option. It is the one choice that guarantees next year looks exactly like this one — same cost per lead, same six agents on every call, and still nothing of your own to show for it.
Real 2026 costs, not my slide. Change anything you disagree with, and then it is your plan rather than my pitch.
The worked example below is property, because the numbers are large enough to follow without squinting and the benchmarks are published. If you sell something else, the arithmetic is identical — the property value becomes your average order value, and the commission becomes your margin. Set those two to your own and the rest of the model holds.
| Platform | Spend | Seen by | Clicks | Leads | Per lead | Worth calling | Deals | Commission |
|---|
You have just spent a few minutes building this on your own numbers. Do not let it disappear when you close the tab. One tap sends it to me exactly as you have set it — your budget, your sale value, your margin, your close rate and what it projects — so the first thing I ever say to you is already about your business rather than mine.
This is a projection, not a promise. It is built from published 2025–26 costs, listed at the bottom of this page — not from a campaign I have already run for you. Real numbers move with the area, the offer, the creative and how fast your team calls back. Anyone who guarantees you a cost per lead before running a single ad is guessing, or lying. Switching the market at the top of this panel changes the underlying benchmark costs, not just the currency symbol — India and Dubai are genuinely different ad auctions.
Most business owners have never seen the inside of an ad account. You will have your own from day one — so here is the screen, filled in from the plan you just set above. Turn the labels on if you have never read one.
Every figure a marketer reports to you exists in two places: their message, and your account. Only one of those can be edited. Meta Ads Manager and Google Ads both show cost per result, amount spent and delivery status in your own login, and once you can read those three columns you never have to take anybody’s word for a campaign again — mine included. That is the point of showing you the screen before you have bought anything.
What goes on camera, what your competitors are already running in the public ad libraries, and how to reach an NRI buyer living in Dubai or New Jersey.
Two businesses, same budget, same targeting. Cost per enquiry differs by three or four times. The variable is what is on screen.
Shot vertical, on a phone where a phone is the honest choice, cut fast. Anything that looks like an advertisement gets skipped in half a second. Every file is yours, raw footage included, forever, including after you stop working with me.
One shoot, cut several ways. The same walkthrough becomes a different ad by changing the first three seconds and the caption. That is where variety comes from. Not from filming your product forty different ways, which nobody can do, and which you should not believe anyone who claims.
Meta and Google publish every advert currently running, searchable by the advertiser’s name, free, no login, no tool to buy. Most businesses have never opened it once.
An ad that has been live for four months is somebody else’s proven winner — they paid to find out it works, and you can read it this afternoon.
~24 results
Reading the ads is the easy half. The half worth paying for is working out what the whole set has in common, because that is the space nobody is occupying.
| Advertiser | Longest run | The angle they use | What none of them say |
|---|
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That is one afternoon of work and it decides what we shoot on day one. It is also the cheapest research you will ever buy, because your competitors have already paid for it.
An NRI in Sharjah is not reachable by a hoarding on the bypass, a newspaper insert, or a listing on an Indian portal. They are reachable, though. Very precisely.
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Population figures are round public estimates, for scale only. The addressable audience is smaller, and the account shows the real number.
Who owns the ad account, the questions everyone asks on the first call, and every benchmark on this page with the source it came from.
The usual horror story is an agency that owned the ad account and vanished with the data. That cannot happen here — not because I promise, but because of who owns what.
Meta and Google bill you directly. I have no payment instrument in the chain, so there is nothing to mark up.
A percentage pays me more for spending more of your money. Fixed means I only grow by making your number work.
Thirty days’ notice, no exit fee. You already own everything, so leaving costs you nothing.
I do not send screenshots as proof. Anyone can edit an image. You log into your own account and read the same numbers I read — and if my report ever disagrees with it, your account is right.
These are the five things people actually say to me on the first call, and the five things they search for beforehand. Same answers either way.
Then keep paying them. They catch people who are already looking, and that is worth money. But after a year of it you own nothing — no audience, no content, no data of your own. Stop paying on Monday and you are dry by Friday. The point is not portals versus ads. It is that renting 100% of your enquiries is a fragile way to run a business.
Because they opened it in their name. Everything here opens in yours, on day one, with you as owner and me as a user you added. I could not hold anything hostage even if I wanted to.
Usually true, and usually self-inflicted. Ask a platform for cheap leads and it goes and finds people who enjoy filling in forms. Ask it for buyers — by feeding your actual site visits and bookings back into it — and it goes and finds buyers. Fewer enquiries, better ones. Expect the count to drop and the quality to climb; judge me on site visits, not on lead count.
Then let us fix that first, before you spend anything on ads — and I will help you set it up at no charge.
A buyer enquiring online is usually messaging four to eight brokers at the same time, and the first one to call generally wins. Calling inside five minutes converts five to ten times better than calling at thirty. Running ads into slow follow-up is pouring money into a bucket with a hole in it — and three months later it looks like my fault. So: routing first, spending second. It costs a day and it is the cheapest improvement available to you.
In India, enough to clear the learning phase on one platform properly rather than sprinkle a little across four. On published 2026 benchmarks that lands around ₹1,00,000 to ₹1,50,000 a month in ad budget for most categories — and the planner higher up this page will show you exactly what your own number buys. Below the floor, the platform never learns who your buyer is and you pay more per enquiry for the privilege. Spending less is fine; spreading less across four platforms is not.
No, and I would be careful with anyone who does. A percentage pays your marketer more for spending more of your money, which is a strange incentive to build a relationship on. My fee is a fixed monthly amount, quoted in writing before you spend anything, and it does not move whether your budget is ₹50,000 or ₹5,00,000. The ad budget goes straight from your card to Meta and Google. It never passes through my account, so there is nothing for me to mark up.
You do, from day one. The ad account and Business Manager open in your company’s name, the card on file is yours, the pixel and its whole history are yours, every lead with its name and number is yours, and the raw footage is yours forever — including after you stop working with me. I am added as a user, and you remove me in two clicks. I could not hold anything hostage if I wanted to, which is the only version of that promise worth anything.
Yes, and more precisely than most people expect. Someone in Sharjah whose Facebook is set to Malayalam is almost certainly Keralite — so we target by country of residence and home language rather than guessing at interests, exclude India so you are not paying to reach people already down the road, and schedule to their evening rather than yours. There is a live simulator further up this page that builds the audience for ten countries and eight home languages.
The honest shape: weeks one to four are spent building and learning, and the numbers are ugly and unstable on purpose — editing a campaign in that window resets it and is the single most expensive habit in this business. Weeks five to eight is where losers get switched off and cost per enquiry settles. Real, traceable closed business usually shows in month three, and anyone promising you month one has not run enough campaigns to know better.
Some months it will not, and I would not trust anybody who told you otherwise. Thirty days’ notice, no lock-in, no advance for six months, and you own everything the whole way through. A bad month shows up on your screen the same moment it shows up on mine — you will not hear it from me a fortnight late.
If you want the detail
You should not have to take my word for any of this. Open whichever bit you want to check.
If you have read this far you already know the offer: one person who shoots the content, runs the Meta and Google ads, handles the social media and reports into an account that stays in your name. Fixed monthly fee, never a cut of your spend, thirty days’ notice, and everything opens in your company’s name on day one.
What you spend on 99acres or MagicBricks in a month, roughly how many enquiries that returns, and what you sell on average. I will put your figures into this page and send it back.
That takes me about an hour and there is no charge for it — and no meeting attached, because you should not have to sit through a pitch to find out what your money is currently buying. If what comes back is useful and you would rather hand it to somebody else, that is genuinely fine.
Yedukrishna Suresh · +91 97466 79720
I take two new clients a quarter, because I do the shooting and the running myself and there is a limit to how many businesses one person can be honest about at once. If both are taken when you write, I will tell you that instead of selling you a waiting list.
If you are still hesitating, here is everything you are not risking.